2. Dheeraj Gupta of Jumbo King Vada Pav chain of Mumbai was in a fix as he was challenging the supremeacy of McDonalds. However he kept going and targeted the same market, the same audience but with a different style and that was to let customers know that by using their services they will save money and will also get quality stuff. Despite having a role model who has perfected a certain way of doing business and still Dheeraj Gupta of Jumbo King Vada Pav chain has been able a mark a niche for himself in the business.
3. Recently India cements spent a lot of money on its IPL team with name Chennai Super Kings who could not win trophy but company is on the roll as they say that they have managed to rake in money faster than expected. Now the business startegy comes in picture where it is going to utilise the brand recall by launching the Super Kings Cement soon.
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