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Lalit Modi: Responsible for IPL Cricket Success

Posted By On 9:38 PM Under ,

1. Twenty 20 IPL ( Indian Premier League) has changed the way cricket is being played and the same is feasible courtesy Lalit Modi. He is instrumental in garnering billions of rupees for BCCI.

2. IPL ( Indian Premier League) deals include TV rights, team franchises and players and it has helped them amass Rs 8000 crores.

3. Lalit comes from family which owns Godfrey Philips, the tobacco maker company and has studied in Duke University in North Carolina and has specialised in the field of Marketing and also evinced great interests in US sports League.

4. Hats off to Lalit Modi as IPL is a huge success as a Google search for the word "cricket world cup" generated results 2,210,000 whereas results for IPL were mind boggling at a figure of 13,800,000. Thus one can see how internet and media have changed the way IPL cricket is being managed.

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