1. All the investors with an investment potential of two to three years can consider investing in the stock of Zee News (Zee) which has carved a niche for itself in the field of news and as a regional entertainment broadcaster. Moreover the channel enjoys leading viewer-ship position for several of its channels and strength in subscription-driven revenues. Another factor in its favour is that with general elections in offing more money will flow into these channels funded by political parties.

2. The present rate at which the stock is available is a bit pricey i.e. at Rs 29 which means that Zee News is trading at about 12 times its likely 2009-10 per share earnings. However people will agree with this fact that Zee News has seen triple-digit compounded annual growth in revenues and profits since year 2006 and it is a proof that it is going to do well as it is among one of the few broadcasters who are profitable and thus company is commanding the higher valuations.