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Business Strategy Like Colors Channel is a Sure Shot Recipe to Success

Posted By On 11:38 AM Under

1. It is no mean achievement that colors channel has become leader in viewership in Hindi general entertainment channel (GEC) segment in the week ending 11 April, breaking rival Star Plus’ reign of nine years. This is a record being created by itself in such a short span of time.

2. Our research team had written about the aggressive and novel strategy being adopted by Colors channel by launching with programs like Bigg Boss and Khatron ke Khiladi with Akshay Kumar which were all hit serials.

3. They have achieved this achievement in 9 months itself and kudos goes to its management i.e. Viacom18 Media Pvt. Ltd (Viacom18 is a venture of US-based Viacom Inc. and India media group Network18 Media and Investments Ltd.)which has scored 292 gross rating points (GRP) across all time bands in that week as compared to 267 GRP pulled by Rupert Murdoch’s Star Plus, according to TAM Media Research Pvt. Ltd, the Mumbai-based television audience measurement firm. The data worth noting in the Hindi GEC segment, is related to Zee TV (236 GRPs), NDTV Imagine (90 GRPs) and Sony Entertainment (78 GRPs).

4. It is definetely a case study which can be taught in business schools as achieveing top position in such type of a competitive environement is very difficult to achieve and they have shown the same to the world. Thus it would be apt to say that business strategy like Colors Channel is a sure shot recipe to success.
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