1. One can not ignore rural market as a huge potential lies in the sector and keeping above as a thumb rule companies like DCM Shriram, Tata Chemicals, Jain Irrigation, Monsato, Airtel and Maruti are aggresively pushing for the sales in rural markets.

2. Rural spending power has gone up by virtue of 4 consecutive positive growth in rural GDP coupled with farm loan waiver has left enough in hands of rural customers to spend.

3. Moreover crops support prices have gone up by 40% and they have minimal tax payments and lower expenditures when compared to the urban citizens.

4. Proof is in form of Airtel subscriber base growing with 60% contribution from rural sector and Maruti sales have gone up from 3.5% in 2007-08 to 8.5% in 2008-09. Thus as an entrepreneur one can not neglect the rural sector.
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