How to Successfully Market a Brand? | Indian Stocks to Make You a Millionaire
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How to Successfully Market a Brand?

Posted By On 11:55 PM Under , ,

1. We all have seen Dabur Chyawanprash advertisements and same was being endorsed by Amitabh Bachchan till now. However change is the spice of life and brand ambassador is likely to be changed to Mahender Singh Dhoni who has emerged as an icon for the youth.

2. However the real explanation for change in the brand ambassador is overt stature of Amitabh Bachchan and it was overshadowing the brand and this fact comes straight from the horses mouth and same is quoted here. Mr Piyush Pandey, executive chairman and national creative director, Ogilvy & Mather India has stated that if the brand ambassador is overplaying the product value proposition, it is important to change the ambassador and here lies the logic to see the brand ambassador being changed.

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