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Receiving SMS Alert for DEMAT Account is Mandatory

Posted By On 8:01 PM Under


The email sent by ICICI bank to its demat customers is as stated below:
We value your relationship with ICICI Securities Limited.

This is with reference to the to the updation of your contact details with ICICI Securities Limited. We request you to ensure that your latest mobile number and email id is updated with ICICI Securities Limited at all times. You can update your details by logging in to your ICICIdirect.com trading account.

Updating your mobile number with us will enable the SMS Alert facility for your demat account whereby you can receive alerts directly from NSDL for your demat account transactions. A few benefits of SMS alerts are
It is free of cost

It provides updates through SMS on debits and credits for IPOs and Offer for

Sale Allotments, Sub-division, Bonus and failed debit instructions due to insufficient balance, without having to get in touch with our Customer Care

You do not have to wait to receive Transaction Statements to know about such
debits and credits

In case of any discrepancies, you can immediately approach ICICI Bank Limited

for clarification

We also wish to bring your kind attention that as per a recent circular issued by NSDL, it is now necessary for you to subscribe for SMS Alerts on your mobile phone for all your demat account transactions. As per the circular, in case you do not have a mobile phone of your own, you may provide a mobile number of any person as per your discretion. Hence, once you update your mobile number, the same will be updated in your demat account as well. The updated mobile number would automatically get subscribed for the SMS Alerts facility within 30 days from the date of your communication. As per the NSDL circular, mobile numbers are required to be updated by October 31, 2009.

Please note that if any action is taken by regulators after the above mentioned date for failure to update mobile number in your demat account, your ICICIdirect.com trading account to which such demat accounts are linked may also be adversely affected.
Sincerely,
ICICIdirectdotcom

The letter by NSDL is as appended below:
NATIONAL SECURITIES DEPOSITORY LIMITED
Participant Interface
Circular
Circular No. NSDL/POLICY/2009/0039
Date: May 14, 2009
Sub: SMS Alert facility mandatory for existing depository accounts operated by Power of
Attorney
Further to NSDL Circular No. NSDL/POLICY/2009/0035 dated May 7, 2009, Participants are
advised that SMS Alert will be mandatory for the existing accounts which are operated
through Power of Attorney (POA). Participants are requested to advise their existing
accountholders whose accounts are operated by POA to provide the mobile numbers and
subscribe for SMS Alert facility by October 31, 2009.
In case the accountholder does not have a mobile phone, he/she may provide mobile
number of any person as per his / her discretion.
For any information/clarifications, Participants are requested to contact NSDL officials on
telephone numbers (022) 2499 4488 / 4494 / 4214 / 4348 (email: participantinterface
@nsdldotcodotin) .
For and on behalf of
National Securities Depository Limited
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