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Rural India holds the Key to Success for a Business

Posted By On 10:15 PM Under


Well as an entrepreneur one can not afford to ignore the rural market as the statistics for the rural market which are listed below will put you on your toes. The stats for the rural market are as appended below:
  • 46% of the soft drinks sales happen in the rural areas.
  • Rural India accounts for 49% of motorcycle sales.
  • Rural India accounts for 59% of Cigarettes sales.
  • 53% of FMCG sales happen at Rural India.
  • Talcum powder is used by more than 25% of rural India.
  • Lipsticks are used by more than 11% of the rural women and less than 22% of the urban women.
  • Close to 10% of Maruti Suzuki’s sales come from the rural market.
  • Hero Honda, on its part, had 50% of its sales coming from rural market in FY’09.
  • Rural India has a large consuming class with 41% of India’s middle-class and 58% of the total disposable income accounting for consumption.
  • By 2010 rural India will consume 60% of the goods produced in the country.
  • In 20 years, rural Indian Market will be larger than the total consumer markets in countries such as South Korea or Canada today, & almost 4 times the size of today’s urban Indian market.
    • Thus if you have been looking to promote a product than do give some of your attention to this market as off late Indian companies have grown to understand this fact and are out to woo the rural customers. Click here to Get Free Indian Stock Tips in Email

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