1. Blog Advertising is an order of the day and if one wants to rank high in search engine results than one has to get quality links and thus the requirement of links through the blogs. Through Smorty one can advertise on blogs listed with it which are approved after being tested on a number of parameters. As an advertiser one will be assured of a review which will lead to generation of higher traffic, increase in search engine rankings and of course the higher sales.

2. Bloggers can benefit through the mutual symbiotic relationship as one has the option to choose among the reviews being offered and one even has the liberty to air the opinion so that the comments are constructive both for the readers and the advertisers. One is get paid for blogging as per mutually agreed payment which is generally $6 per review and advertisers pay for the same as they are getting quality links in return. One has the option of receiving the offers. Thus if one intends to blog for money than one can just hop on the band wagon and can submit the blog for approval and if found to the optimum standard than one can hope to be part of the elite team. The selection process for the bloggers by Smorty is stringent as they believe in quality vs. quantity and thus advertisers are sure of getting value for money.