1. I take the results of geojit as a case study as it indicates the importance of having clean and transparent busienss practices.

2. I remember having got hooked to their media blitzkreig where they stated that one can trade for 0.3% and 0.03% for delivery and intra day trading respectively. However they deliberately deceited public by concealing the fact that the minimum requirement of Rs 2000 per month as a brokerage is a mandatory requirement with a rider whether one trades or not.

3. I will definitely not like to partner with a group which believes in eliberately concealing the information and thus I will call it as a breach of trust between the prospective client and the brokerage house.

4. Its nemesis was due and it came early and it is good for the industry. Some may attribute the fall in profit to lower volumes due to sluggish stock market but the reality is that all those businesses which have deceited Public have gone bust and sooner it mends its ways the better it is for Geojit. I hope their people who matterin the organisation are listening and will mend their ways to avoid loss of man hours in enquiring about their brokerage rates.

5. So, the lesson learnt is that one must make sure that honest policies are followed in a business to progress ahead in life.